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A content assistant
that reads first.
Hakkan researches a topic across 7 platforms and the open web, hands you a structured report with every quote sourced, recommends the angles worth taking, and helps you build the content from that one source of truth.
Every finding, with the receipts still attached.
It reads wide
One question goes to Reddit, X, YouTube, TikTok, Threads, Instagram, Google News and the open web at once. Not a sample: one recent report kept 253 items, and a single Reddit sweep returned 715 comments with their reply threads intact.
It hands back structure
Themes, the voices behind them, the sources it read, and the angles worth taking, each with the search demand to back it. You go straight to the part you need rather than reading an essay to find it.
You write from one source of truth
Drafts come out platform-native and in a voice measured from your own writing, built only from what the report found. Every line stays traceable to the person who said it, so you can stand behind the whole thing.
Against the other ways of doing it.
Four approaches to the same job, including the rows where Hakkan is not the answer.
| Doing it yourselfSearch, scrolling, notes | AI assistantChatGPT, Perplexity, Gemini | Listening toolsBuzzSumo, Brandwatch | Hakkan | |
|---|---|---|---|---|
| Research the topicEverything starts with what actually got read. | ||||
| Searches social platforms and the open web | Partly | Yes | Yes | Yes |
| Reads hundreds of comments, not a handful | No | Partly | Yes | Yes |
| Keeps every quote with its author, platform and link | Partly | No | Yes | Yes |
| Weighs a document you already have against what people say | No | Partly | No | Yes |
| Finishes without you steering it | No | No | Partly | Yes |
| Turn it into something you can useThe part that decides whether the research was worth doing. | ||||
| Answers in sections you can jump between, not one long piece | No | No | Partly | Yes |
| Separates what the evidence says from what people feel | No | No | Partly | Yes |
| Recommends angles, ranked by real search demand | No | No | Partly | Yes |
| Gives you a way in: a lead, a nut graf, the counter-argument | No | No | No | Yes |
| Write the thingFrom the same source of truth, so nothing arrives from nowhere. | ||||
| Drafts in a voice measured from your own published writing | Yes | Partly | No | Yes |
| Formats native to each platform, with the fold marked | Partly | Partly | No | Yes |
| Every claim still traceable to the person who said it | Partly | No | Partly | Yes |
| Where the others are strongerWorth knowing before you choose. These are real gaps, not modesty. | ||||
| Answers any question at all, on any subject | Yes | Yes | No | No |
| Lets you ask follow-ups and push back in conversation | Yes | Yes | No | No |
| Reaches your own email, files and calendar | Yes | Yes | No | No |
| Years of archive, and alerts when something new appears | No | No | Yes | No |
A hollow dot means the approach does some of this, not all of it.
The general assistants are genuinely good, and cheaper. If you want something that answers any question you can think of and lets you argue with it afterwards, buy one of those, and use it. Hakkan does one job: it reads a whole conversation, keeps the receipts, and helps you publish from it.
Try it on something you already know.
The fastest way to judge a research tool is to ask it about a subject where you would spot a wrong answer. Three reports, no card.