We do the searching.
You do the leading.
Give Hakkan a question. It explores the real conversation across social and the web, hands you a report with receipts, and turns it into thought leadership in your voice.
3 full reports free. No card required.
“Everyone keeps saying AI will take my job, but my team just got bigger. The fear online and what I see at work are two different stories.”
The data says AI displaced 3% of roles last year. The fear says 30%. That gap is the story nobody is telling, and it is where your next post lives.
Written in your voice · grounded in 81 real posts
What people feel
of the 81 voices gathered
Coverage
81 voices · 14 sourcesOne question. Reddit, X, YouTube, TikTok, Threads and Instagram, plus news and the open web.
platforms and the open web on every plan, searched from a single question. Pro reaches 17
of report claims carry their receipts, with a link to the source
full reports free to start. No card, no expiry, nothing held back
How it works
A week of thought leadership, from one search.
Ask a real question
Type the thing your audience actually argues about. Hakkan plans the search across the platforms that topic lives on.
We read, with receipts
It reads the social conversation and the web, separates what the data says from what people feel, and keeps every quote and link.
You publish, in your voice
Turn the report into a post, a carousel, or a newsletter trained on your writing. Grounded in the sources, never invented.
The report
Not a summary. A briefing you can defend.
Facts and feelings kept apart, every claim carrying its receipts, in a layout you can read in thirty seconds.
A real report, exactly as the product returned it.
Grounded, not generated
Every line traces back to a real person.
Other tools hand you confident text from nowhere. Hakkan shows its work: the quote, who said it, and where. Your post stands on evidence you can point to.
“My whole feed says AI is coming for us. Then I look at my actual team and we are hiring. Which one is real?”
Your feed and your team are telling you different stories about AI. One is a mood. The other is a payroll. Here is how to tell them apart before you make a hiring call.
Built from this quote and 80 others · in your voice
Who it is for
Built for the people behind the takes.
Thought leaders, and everyone who writes for one.
The ghostwriter
Writing for three clients, in three voices, every week?
Train a persona per client. The same report comes out sounding like each of them, never like a bot.
Start freeThe founder
Know you should post, but never know what about?
Worth covering this week
Is the four-day week dead, or just resting?
Your radar watches the topics you care about and hands you the take worth making, with the receipt for why now.
Start freeThe marketer
Tired of AI content you cannot stand behind?
“Loyalty points feel like a scam now”
Your customers stopped believing in points. Here is what they want instead.
Every claim traces to a real post by a real person. Publish with the evidence one click away.
Start freePricing
Start free. Upgrade when it pays off.
Every plan gives you a set number of reports each month. A report is one question, explored across the sources it lives on and returned in full, with up to 12 content pieces built from it.
Free
3 full reports to start. Buy a pack when you need more.
- 3 welcome reports, everything included
- Every report is a full report
- Report packs when you need more
- Topic radar, 1 interest
Standard
10 reports a month, 12 pieces each, one persona.
- 10 reports a month
- Up to 12 content pieces per report
- Full receipts: quotes and source links
- AI Visibility on brand reports
- 1 persona
Pro
30 reports a month, deep dives, unlimited personas.
- 30 reports a month
- Up to 12 pieces per report
- Deep dive on up to 15 reports: more sources, full comment threads, up to a year back
- AI Visibility on brand reports
- Unlimited personas
Need more in a busy month? The Report Pack adds 4 reports for $19, one time, never expires. See full pricing.
Prices in USD. Your local currency is shown at checkout.
FAQ
Questions, answered.
Hakkan is a content discovery and creation tool for thought leaders and the people who write for them. You give it a question, it explores the real conversation across social platforms and the web, hands you a report with receipts, and helps you turn the findings into content in your voice.
Public posts, comments, videos, and articles across 7 platforms and the open web on every plan: Reddit, X, YouTube, TikTok, Threads, Instagram and Google News. Pro adds LinkedIn, Hacker News, GitHub, prediction markets, review sites and app stores, reaching 17. Hakkan reads what is public. It never touches private accounts or messages.
No. Every claim in a report links to a real source, and the content it drafts is built only from those sources, never invented. Reports keep the facts and the feelings apart, so you can see what the data says and what people actually feel.
A report is one question, explored across the sources that topic lives on and returned in full. Each report includes up to 12 pieces of content built from it. Plans give you a set number of reports each month.
No. You get 3 full reports free when you sign up, with every feature included and no expiry date. Upgrade only when you want more.
Yes. Train a persona on a few of your best posts and Hakkan writes in that voice. The same report can come out as a LinkedIn post, a carousel, a blog post, or a newsletter, each in your style.
Yes. Every report has a private read-only share link you can send to anyone, and you can export it to PDF. Share links are revocable.
Your samples, personas, and reports are yours. Hakkan learns a voice profile from your writing rather than storing the raw samples, and you can export or delete your data at any time.
Your next big take is already out there.
We find it. You make it yours. Start with three free reports, no card required.